Last updated: July 2, 2025

Sosofte.com and all of its affiliates and subsidiaries (hereinafter referred to as "Sosofte", "our" or "we") are committed to protecting your privacy. Our goal is to provide you with a good experience using the website Sosofte.com (hereinafter referred to as the "Website") while ensuring that your personal information is secure.

We take your privacy very seriously. Please read this Privacy Policy to understand what information we may collect from you and how we use and protect your information. By visiting this Website, you accept and agree to the practices, terms and conditions described in this Privacy Policy.

Information Covered by This Privacy Policy

Personal Information. Any information that can directly or indirectly identify a specific natural person, whether used alone or in combination with other information. Examples of personal information include name, address, email address, telephone number, any identification number or location data.

Aggregate Information. Information may be aggregated and/or anonymized. Aggregate Information is combined with information from other customers and users. Aggregate Information that contains personal information is considered personal information until it is anonymized.

Anonymous Information. Once information is anonymized, it cannot be attributed to a specific natural person unless other information is used. For example, how many users have viewed a video or advertisement on a particular website. This type of information cannot be used to identify you. In general, usage data collected when you visit the Website is aggregated and anonymized so that it cannot identify you personally and is not Personal Information.

Children's Personal Information. The Website does not target and does not knowingly collect Personal Information from children under the age of 16 (or equivalent minimum age in the relevant jurisdiction). If we learn that we have collected Personal Information from a child under the age of 16, we will delete that Personal Information from our systems. If you believe that we may have inadvertently collected Personal Information from or about a child under the age of 16, please contact us by email.

What Information We Collect

Your Account Information and Customer Support. If you fill out a form or register for an account on the Website, or communicate with us by email or social media accounts, you may provide us with information about you, which may include Personal Information. This includes information you provide when you register on the Site, request a coupon or extended warranty, register or return a product, subscribe to any of our services, search for a product, place an order on the Site, participate in forums or other social media features on the Site, attend an event, promotion or survey, participate in a training course or other activity, download firmware, software and applications, or report a problem with the Site or our products or otherwise request support. The personal information you provide to us may include your name, address, email address, phone number and other contact information, and any other information that can be used to identify you personally. Please note that we may use a third-party payment processor to assist in the secure processing of your personally identifiable payment information. The credit card information you provide will be encrypted and transmitted directly to the third-party payment processor. We do not store your credit card information and do not control and are not responsible for third parties and their collection or use of your information. You can learn more about how third parties store and use your credit card information by visiting the third party’s privacy policy.

Device and Technical Information. When you visit the Site, we automatically collect information, including:

Technical information, including the Internet Protocol (“IP”) address used to connect your computer or other device to the Internet, browser type and version, time zone setting, browser plug-in type and version, operating system and platform, and language preferences. This information is typically provided by your web browser and we do not specifically request this information;
Information about your visit to the Site, including the full Uniform Resource Locator ("URL") clickstream to, through and from the Site (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages; videos viewed; page interaction information (such as scrolling, clicks, and mouse-overs); and methods used to browse away from the page;
Device and technical information. Cookies (to learn more about cookies, visit www.allaboutcookies.org) are small text files that are sent to or accessed from your web browser or computer's hard drive. Cookies typically contain the domain name (internet location) from which the cookie originated, the "lifetime" of the cookie (i.e., when it expires), and a randomly generated unique number or similar identifier. Cookies may also contain information about your computer, such as user settings, browsing history, and activity while using the Services.

This website uses the following cookies:

Strictly necessary cookies, which are required for the site to function. For example, without these cookies you would not be able to register or log into the site.
Analytical/performance cookies, which allow Sosofte to recognize and count the number of visitors, understand how visitors navigate the site, and improve the site.
Functional cookies, which Sosofte uses to recognize you when you return to the site.
Sosofte also uses analytics services, such as Google Analytics, to collect additional information. Typically, analytics services do not identify individual users. Many analytics services allow you to opt out of data collection. For example, to learn more about Google Analytics practices and how to opt out, visit www.google.com/settings/ads.
Information we get from other sources. We work closely with third parties who provide services to us (e.g., business partners, subcontractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies), and we may obtain information about you from them.

How we use information

We use the information we collect for a variety of purposes. These purposes are consistent with the reason you provided us with the information, or for a directly related purpose. We use this information for the following purposes:

To set up an account for you on the Website;
To facilitate your purchase and/or download of our products;
To verify the use of your account or the purchase and/or use of our products;
To register your products in our product database;
To carry out our obligations arising from any contract entered into between you and us and to provide you with the information, products and services you request from us;
To assist you with customer support;
To communicate with and manage participation in customer promotions and surveys;
To provide the products you have requested;
To provide you with information about the products you use, such as new features, bug fixes, service downtime or upgrades;
To help us develop new products and improve existing products;
To provide you, or allow selected third parties to provide you with information about goods or services that we think may be of interest to you. We (or selected third parties) will only contact you by electronic means if you have opted in to receive marketing information. "Opt-in" means you have taken an active action to receive information, such as checking a box or clicking a button;
To notify you about changes to the Site and Products and changes to our terms, conditions and policies;
To administer the Site and Products for internal operational purposes, including troubleshooting, data and statistical analysis, testing, research and survey purposes;
To improve the Site and ensure that content is presented in the most effective manner for you and your computer or device;
To ensure the security of the Site;
To monitor and regulate interactive features of the Site and our Products in which you choose to participate, including online forums and chat rooms related to our Products;
To help you navigate the Site;
To help you access and use certain features of the Products remotely and to help you monitor and protect your home and home network;
To provide you with information and advice about home Internet and utility use;
To measure or understand the effectiveness of the advertising we serve to you and others who visit the Site and to provide relevant, personalized advertising to you and others;
To determine which aspects of the Site and our Products are most useful to you.

This Site uses cookies to track the items you place in your shopping cart, including when you abandon your shopping cart.

Why we use information

When we process your personal information in order to provide products or services, we do so because it is necessary to perform our contractual obligations to you and to maintain our legitimate interests in providing products and services, maintaining our relationship with you, and protecting our business. If you choose not to provide us with the personal information we need to provide you with products or services, we will not be able to provide it. When you purchase and/or download new products, we will only use your personal information for the purposes set out in this Privacy Policy and any notifications provided to you at the time of your purchase or download.

We also use your personal information to protect our business (for example, to prevent fraud) or to comply with legal requirements to which we are subject (for example, tax or financial reporting requirements).

Sharing information

Under no circumstances will we rent or sell your personal information to third parties for marketing purposes. We only share your personal information with third parties for marketing purposes with your authorization. We share personal information in the following ways:

Within Sosofte.com for data processing or storage;
Within Sosofte, including our subsidiaries, affiliates and divisions, all of which may use your information for the purposes disclosed in this Privacy Policy;
With business partners, service providers, authorized third-party agents or contractors to provide requested services or transactions, including processing orders, hosting websites, storing your information, providing email communications on our behalf, and providing customer support. For example, when shopping on the Sosofte website store, Sosofte uses a payment processor to verify your payment card information. Your payment card information is passed to the payment processor and is not collected or stored by Sosofte. The payment processor is authorized to use this information only to verify your purchase and not for other purposes. We provide these third parties with only the minimum personal information necessary to complete or provide the requested service or transaction, and we do not allow third parties to use your personal information for purposes different from those disclosed to you;
Share information with service providers, consultants or other third parties to the extent reasonably necessary to facilitate negotiations or complete a merger, acquisition or sale of all or a portion of our assets. If Sosofte merges with, acquires, or is acquired by another entity, personal information will be transferred as a whole to that successor entity;
Comply with the law or legal process (such as responding to a subpoena or court order), comply with government reporting obligations, and exercise our legal rights or defend against legal claims;
Protect our or others' legal rights, such as protecting the Sosofte brand or investigating violations of the Sosofte Terms of Use, illegal behavior, intellectual property infringement, misuse of the Sosofte website, fraud, or potential threats to personal safety.

In addition, we share aggregated, anonymous information (including usage data of our products) with third parties for various purposes, such as analyzing home network and utility usage trends, showing third parties how their products work with our products, and generally improving home networks. We have taken steps to ensure that such information cannot be associated with you and require third parties to save all shared information in an anonymous form.

Any third party with whom we share your personal information is required to keep the information confidential and is prohibited from using it for any other purpose. We will take all reasonable measures to ensure that these third parties adhere to the same privacy principles as we collect your personal information.

We will ask for your consent, such as by responding to an email, clicking an opt-in box, or clicking to accept an agreement, before we use or share your personal information for any other purpose.

Marketing

You have the right to ask us not to use your personal information for marketing purposes. We will let you know before collecting your personal information if we intend to use your personal information for marketing purposes, or if we intend to disclose your personal information to any third party for marketing purposes.

We will always provide you with choices regarding your personal information. Some choices will be presented upfront in the form of an opt-in notice or acceptance box for marketing to you or sharing your personal information with third parties. If you change your mind later, you can always opt out. One form of opt-out is to click on the "unsubscribe" link in a marketing email. This will remove you from our marketing email list. Please note that these opt-in/opt-out options do not apply to receiving mandatory website, service or software communications, such as update or downtime information, or receiving order or shipment confirmations from the Sosofte store, which you may receive periodically as part of Sosofte's performance of its contract with you unless you cancel a service or order or terminate your use of the software in accordance with the applicable terms of use or license agreement.

If you do not wish to receive direct marketing materials from us or third parties, in addition to following the "unsubscribe" instructions in marketing emails, you can send an email request to orders@sosofte.com.

Where we store your information

The data we collect from you may be transferred to and stored around the world, including in Hong Kong. The data may also be processed by Sosofte employees or contractors working for us outside Hong Kong. These employees may be involved in performing tasks such as fulfilling your order, processing your payment information, and providing support services.

We will take reasonable steps to ensure that we and our service providers do not violate our privacy principles when collecting your personal information, and that your personal information is treated securely and in accordance with this Privacy Policy and applicable data protection laws. By providing us with your personal information, you fully understand that Sosofte will transfer, process and store personal information in or outside Hong Kong.

Our privacy policies and practices are designed to provide globally consistent protection for personal information around the world. This means that we will still process your information as described in this Privacy Policy and in compliance with all applicable laws.

Accessing and Updating Your Personal Information

We need your help to keep your personal information accurate and up to date, so please notify us if any of your personal information changes. You can access and update your personal information and communication preferences at any time by:

Clicking on the "unsubscribe" link in any email you receive;
Sending an email to orders@sosofte.com. Please be sure to include your name, email address, and specific information about the information you wish to change or the material you no longer wish to receive;
For the Site, please log in to the online account you provided when you registered for the Site.

We will respect your request to:

Correct your data if it is inaccurate or incomplete;
Transfer the personal information you have provided to us to a third party if we process the data based on your consent or in order to perform a contract with you;
Delete your personal information unless we are required by law to retain it or to establish, exercise or defend legal claims;
Provide you with a copy of your personal information held in our current records.

We will respond to your request promptly upon receipt. We will respond within one month of receiving your request and, if more time is needed, we will let you know the reason for the delay in responding. We may ask you to verify your identity before we can process your request. If your personal information has been disclosed to a third party in accordance with this Privacy Policy, we will take reasonable steps to notify that third party of any updates you provide to us.

Retention of Personal Information

We will retain your personal information only for as long as it was originally collected, for legitimate business purposes as described in this Privacy Policy, or as otherwise permitted by law. When we no longer need to use personal information, we will delete it from our systems and records and/or take steps to anonymize it so that you can no longer be identified by it.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and applicable legal requirements.

Security

We are committed to maintaining appropriate administrative, technical, and physical safeguards to protect the information collected by the Site. Unfortunately, the transmission of information via the Internet is not 100% secure.

It is important to note that if you use a computer or device that is accessible to others, others may be able to access unencrypted personal information. If you do not want others to have access to your information, please exercise caution when using public computers or devices, or when using any computer or device that may be accessible to users not authorized by you.

We recommend that you take every precaution to protect your personal information when using the Internet. For example, change your passwords frequently, use a combination of letters and numbers, and make sure you use a secure browser. You should also be aware that the names you set for Wi-Fi devices, home networks, and services may be detectable by others outside your home, so you should not use personal information as part of such names.

Third-Party and Social Media Linked Sites

The Site and Online Services may contain links to websites or online services operated by third parties. Once you leave the Site, your activities will be subject to the terms of use and privacy policies of the third-party websites and online services. Sosofte is not responsible for the privacy practices or content of these websites and online services, and we recommend that you carefully read the terms of use and privacy policies of any websites and online services you visit.

The Site may include social media features, such as the Facebook "Like" button. These features may collect information about your device's IP address, set cookies to facilitate interaction with the social media features or link you to social media sites where you may post personal information, and collect information from the social media account you use to log in to the Site, such as your name, date of birth, photo, and other details you may associate with your social media account. All interactions with social media features are subject to the privacy policy of the social media company that provides the feature.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time, so please check back frequently. If we change the Privacy Policy, we will post the revised version here and indicate the updated revision date.

How to Contact Us

If you have any privacy-related questions or comments about this Privacy Policy, please contact us at orders@sosofte.com.